Today there are many incredible fishing lures on the market. Fishing retail stores are packed with baits ranging from presentation-specific jigs, live bait rigs, blade baits, swimbaits, jigging spoons, topwater baits, and more.

The most diverse lure category are crankbaits. Throughout the season, we use crankbaits to catch crappies, walleye, bass, musky, pike, trout — you name it. Crankbaits come in a variety of sizes, shapes, colors, patterns and actions. Then, some cranks are designed to float, sink, and suspend baits. Some work better for cast casting, and others, trolling.